Our Brand
We celebrate the talent, courage, and resilience of youth, whose every victory resonates beyond the podium. In a city rich in history, we welcome the achievements of tomorrow’s great athletes and ignite sparks. Together, we are writing our legend.
The Logo
Principal logo - horizontal version
Secondary logo - vertical version
Our visual identity calls on athletes to write their own story. With vibrant colors, it touches the sporting and competitive spirit. Its symbolism evokes our history and, through its dynamism, reflects the spirit of the Games.
Referring to the nordicity of Quebec, the logo features the frozen river, a symbol of our winters and a traditional highway used by the First Nations for millennia, fostering encounters. The fortifications remind us of the events and peoples that have marked our history.
The logo comes in two versions: horizontal (main) and vertical (secondary). The horizontal version is preferred; however, the best version remains the one that ensures visual balance according to the available space.
The Pictograms
Example of Pictograms
The sports disciplines featured in the 2027 Canada Winter Games program are illustrated by pictograms.
The pictograms of the sports featured in the 2027 Canada Games program are available in vector (.eps) or raster (.png) format.
CAUTION:
You must use them as is, without alteration.
For more information, please refer to the brand book available in the downloadable folder.
The Brand Book
Authorized partners who are allowed to use our logos and brand identity must always adhere to our rules and standards.
